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By Mimi Alemayehou ONE Marketing campaign Board Member Within the final a number of months, COVID-19 has taken up practically each information headline in practically each nation on the planet. The well being affect, testing, confinement, and making an attempt to curb the pandemic have rightly been on the forefront. Within the developed world, conversations have been about company losses and the provision of unemployment advantages. However low-income nations expertise a special actuality: in sub-Saharan Africa, over 70% of employees are self-employed and a overwhelming majority function within the casual sector. Many bottom-of-the-pyramid Africans eat with the cash they earn on a regular basis. Inside this context, when a
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