Ethiopia’s Failed Public Diplomacy is Bordering on National Emergency


PETITION TO THE ETHIOPIAN GOVERNMENT  Yonas Biru* Egypt’s and TPLF’s worldwide public relations (PR) marketing campaign in opposition to Prime Minister Abiy Ahmed whom they’re brilliantly utilizing as a proxy to assault Ethiopia has reached a vital mass and is gathering power and energy. Their campaigns are usually not peculiarly refined. So far as sophistication goes, they are often described as a run-of-the-mill marketing campaign within the backside half of the totem pole of PR campaigns. Nonetheless, they’re successful as a result of Ethiopia has willfully forfeited the sport. With well-designed and executed PR, Ethiopia can defuse the coordinated assaults and shift Ethiopia’s response posture from protection


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