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Ethiopia has a Public Relations Disaster on its Hands that Needs Immediate Fixing

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Fayesa Assefa Could 22, 2021 There isn’t any query that Ethiopia has received the navy battel with the TPLF. However it has did not counter the TPLF’s ferocious, multipronged, and well-orchestrated propaganda marketing campaign. The marketing campaign targets Western governments, multilateral businesses, and NGOs. The TPLF is using its well-placed connections and stashes of looted cash to current itself to the skin world as a sufferer and the only real consultant of the folks of Tigray. It has enticed and labored with main information organizations to supply streams of reporting based mostly on questionable sources, half-baked truths and typically outright falsehoods to concoct and
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