How Does Local SEO Work? A Guide for Beginners

Search Engine Optimization (SEO) isn’t only for online businesses. Local SEO benefits businesses with a physical location. Entrepreneurs can also use it to grow their brand locally.

In today’s world of marketing, having a digital strategy is vital to the success of your business. Consumers are spending a significant amount of time online. In the US alone, 48% of adults spend time on the internet each day.

Imagine the amount of potential revenue your business is missing out on because you don’t understand the benefits of local SEO.

It’s never too late to change how your business is marketed. But what is local SEO, and how does it work? Keep reading for a beginner’s guide to local SEO.

Local SEO Replaces Outdated Marketing Methods

There was a time when consumers found local businesses in the Yellow Pages of their phone books. Fast forward a few decades, and now they research a business online using search engines like Google and Internet Explorer.

Traditional local marketing still exists. But for small businesses, running a television ad or getting a spot on the radio is expensive. With digital marketing backed by local seo techniques, you’ll get a better return on investment.

Bridge the Gap Between Your Website and Social Media

Local SEO utilizes techniques to get your website to rank higher in search engine result pages.

For example, let’s say someone is looking for a plumber in NYC. They enter “plumber near me” in the search engine. The search returns numerous results. Local SEO is what determines which ones make it to the top of the list.

Today, every business should have a website and social media presence. The website is an extension of your local business, and social media is an extension of your website. Depending on your service or product, you can utilize an e-commerce website to sell merchandise or offer online bookings.

You would then share content from your website on social media to build a following and run advertisements. The local SEO techniques used to boost your ranking include:

local keywords
local content strategy
local link building

The benefits of local SEO are measurable and can be tweaked in real-time.

Gain New Exposure

Understanding how local SEO works will get you on the path to reaching your target audience. You’ll gain new exposure and, if desirable, reach new global markets. A local business can attract visitors from around the world with a local SEO strategy.

If growing your brand locally is on your to-do list, local SEO can help with that also. Use it to promote the causes you’re associated with and the great work your business does in the community.

Every Local Business Can Benefit from SEO

Local SEO is an extension of your overall SEO strategy. Businesses catering to a local audience need it to remain competitive. If you’re not using SEO in your marketing, it’s time to get started.

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